Don’t miss the coolest event of the season. Each year, the Polar Plunge challenges thousands to brave the icy waters to raise money for Special Olympics Wisconsin athletes. 

Come out and take the plunge or partake in a host of activities for all ages, including food and drink vendors, live music, Freezin’ For a Reason 5k, raffles, and much more!

Donations support the 18 different Olympic-type sports offered year-round, including National and World Games, as well as free health care screenings to ensure optimal health and performance during competition.